Mattie's Place Pet-ition

PET-ITION

Mattie's Place

Thanks to a legal loophole, we created the first petition signed by pets.
What started in dog parks across the Greater Toronto Area spiralled into a viral sensation from coast to coast, and landed us in the House of Commons, where our Pet-ition was officially presented, getting us one paw closer to improving Canada's animal welfare laws.

Client: Mattie's Place

Agency: Publicis Toronto
CCO: Vini Dalvi
Head of Art: Victor Yves
Creative Director: Sandra Baumander

Associate Creative Director: Peter Sreckovic, Devon Clarke
Senior Copywriter: Peter Sreckovic
Senior Art Director: Devon Clarke

Producer: Haley Piett

Accounts Supervisor: Rachel Dickey
Chief Dog Officer: Truffles

Awards

Clio Awards - Shortlist: Experience/Activation - Guerilla (2025)
Clio Awards - Shortlist: PR - Cause Related (2025)
Clio Awards - Shortlist: PR - Use of Talent & Influencers (2025)
One Show: Shortlist X5 (2025)

ADC: Shortlist (2025)

Marketing Awards: Shortlist (2025)